Clubchella Identity          
RMIT SGS Music Club

2022 - visual identity

design team: mikeyokei, thrvftks, bao tram nguyen
account: Ha Khanh

the theme for RMIT clubday 2022 semester A is music festival. therefore, we come up with the idea of combining the visual of Coachella festival and Hellow festival for our identity for the event. we adapt the palm trees and the yellow color from the 2 famous festivals and add in our characteristic to come up with this visual. the mascot is a quirky and odd musician wearing colorful clothing which also match the reckless spirit of our club.